UNESCO-NIE Centre for Arts Research in Education (CARE)

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Title of Proceedings: 
2010 De La Salle University (DLSU) Arts Congress, Manila Philippines
Year of publication: 
2010
Country of publication: 
Philippines
City of publication: 
Manila
Month of Conference: 
February 2010
Name(s) of Author/Editor(s): 
Abner Torres Delina Jr.
Language: 
English
Abstract: 

The study explores Children’s Mobile Theater into three aspects: (1) as an Art Form, (2) as a Production, and (3) as a Strategy towards Audience Development. In studying Children’s Mobile Theater as an art form, guidelines on its form and content must be determined. Its artistic and economic requirements, potentials and benefits are part of its nature as a production. Lastly, studying the art form as a long-term audience development strategy for children, the study will consider two main factors in the preliminary research: (1) audience expansion and (2) arts appreciation.  Investigating the best management practices of three leading theater companies in the Philippines, including Philippine Educational Theater Association, Tanghalang Pilipino and Gantimpala Theater Foundation, the study proposes recommendations for a more strategic and effective programming and marketing for Children’s Mobile Theater.

Country of Research: 
Philippines
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