UNESCO-NIE Centre for Arts Research in Education (CARE)

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Name of Author: 
Tay, Ting Ting
National Institute of Education
Year of completion: 
Country of Research Data: 

An Academic Exercise submitted in partial fulfillment of requirements for Bachelor of Arts (Hons)


Government policies on issues such as health, education, housing, and the economy provide the importance and direction of public campaigns in Singapore. This study examines the artistic style of campaign posters from 1965 to 2000 and how these posters were used to influence the social behavioural patterns of its citizens. 

The first chapter illustrates forms of propaganda, from as early as the Roman Empire, to Hitler and Mao Zedong and the way in which they were used to shape and alter public perceptions.

Chapter Two focuses on the campaigns launched by the different ministries and government agencies from 1965 to 1979. It was during this period the newly elected Singapore government faced head on with social and economic problems, much of which were inherited from the colonial past.

Chapter Three addresses the 1980s. As Singapore develops into a regional economic centre, newfound affluence was rapidly changing the expectations and behaviours of its people. Public campaigns during this period focused on social cohesion and social grace.

Chapter Four looks at the campaigns during the last ten years, from 1990 to 2000. A developed country, with growing individualism among its people, campaigns launched during this period addressed the issues of shared history and national identity.

Chapter Five, concluding chapter; sums up the different styles and techniques used by the campaigns posters used in Singapore during the different periods.

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